Last Updated: December 04,2024

Alex and Ani® Privacy Policy

Thank you for visiting the Alex and Ani® website located at www.alexandani.com (the “Site”).  The Site is an Internet property of LMGL, LLC (collectively, “Alex and Ani®,” “we,” “our” or “us”).  This Alex and Ani® Privacy Policy (“Privacy Policy”) covers our treatment of personal information and other information when an end-user visitor to the Site (“user,” “you” or “your”): (a) accesses or uses the Site; (b) accesses and/or downloads any of the text, Product (as defined below) reviews, testimonials, audio, video, photographs, graphics, artwork and/or other content featured on the Site (collectively, “Content”); (c) purchases any of the Alex and Ani® jewelry and other types of products and/or services featured on the Site (collectively, the “Products”); (d) where available, purchases Alex and Ani® Gift Cards (“Gift Cards”); (e) registers to receive our email newsletter (“Newsletter”), which contains updates and promotions associated with various Alex and Ani® Products; (f) registers to receive SMS text message alerts and offers from Alex and Ani® (“Mobile Message Service”), which contain updates and promotions associated with various Alex and Ani® Products (the Mobile Message Service is subject to the Mobile Service Terms, which can be accessed here; (g) accesses links to Alex and Ani’s® social media pages/accounts on third party social media websites (“Social Media Websites”), such as Facebook®, Instagram®, LinkedIn®, Pinterest®, TikTok®, Tumblr®, X® and YouTube® (collectively, “Social Media Pages”); (h) registers for the JEWELRY LOVE CLUB Rewards Program (which is subject to the Rewards Program Terms, which can be accessed here) (“Rewards Program”); (i) obtains information regarding employment opportunities with Alex and Ani® (“Career Opportunities”); (j) accesses certain promotions, contests and/or sweepstakes offered by Alex and Ani® by and through the Site, and otherwise, from time to time (collectively, “Promotions”); (k) submits Product reviews in connection with the Rewards Program and otherwise (collectively, “Reviews”); and/or (l) utilizes the various contact forms and/or contact information made available on the Site as a means to contact directly, or request to be contacted by, Alex and Ani® (collectively, the “Contact Services,” and together with the Site, Content, Products, Gift Cards, Newsletter, Mobile Message Service, Social Media Pages, Rewards Program, Career Opportunities, Promotions and Reviews, the “Site Offerings”).

Capitalized terms not defined herein shall have the meaning set forth in the Alex and Ani® Website Terms and Conditions (“Terms and Conditions”). Please note, if you are a resident of, or physically located in, the United Kingdom or a European Union Member State, you are not permitted to use the Site and/or Site Offerings.

Users with disabilities who wish to access this Privacy Policy in an alternative format can contact us by calling us at: 1-877-219-2241; emailing us at: dataprotection@alexandani.com; or sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

IF YOU DO NOT AGREE TO TERMS OF THIS PRIVACY POLICY IN THEIR ENTIRETY, YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE OFFERINGS.

 

Facebook® and Instagram® are registered trademarks of Meta Platforms, Inc. (“Meta”).  LinkedIn® is a registered trademark of LinkedIn Corporation (“LinkedIn”).  Pinterest® is a registered trademark of Pinterest, Inc. (“Pinterest”).  TikTok® is a registered trademark of ByteDance Ltd. (“TikTok”).  Tumblr® is a registered trademark of Tumblr, Inc. (“Tumblr”).  X® is a registered trademark of X Corp (“X”). YouTube® is a registered trademark of Google, Inc. (“Google”).  Please be advised that Alex and Ani® is not in any way affiliated with Google, LinkedIn, Meta, Pinterest, TikTok, Tumblr or X, and the Site Offerings are not endorsed, administered or sponsored by any of those parties.

State Specific Privacy Rights

Residents of the States of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia, businesses organized under the laws of the State of California, as well as California-based employees of, and California residents who submit job applications to, Alex and Ani® (collectively, “Covered Users”), are afforded additional rights pursuant to applicable state law. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights as a Covered User.

1. Your California Privacy Rights

Shine the Light.  If you are a resident of the State of California and would like to learn how your “personal information” (as defined in the Shine the Light Law, Cal. Civ. Code § 1798.83) is shared with third parties, what categories of personal information we have shared with third parties in the preceding year, as well as the names and addresses of those third parties, please e-mail us at: dataprotection@alexandani.com; or send us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

Further, if you are a resident of the State of California and would like to opt-out from the disclosure of your personal information to any third party for marketing purposes, please e-mail us at: dataprotection@alexandani.com; or send us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.  Please be advised that where California State residents opt-out from permitting their personal information to be shared, such individuals may still receive selected offers directly from us, in accordance with applicable law.

California Consumer Privacy Act of 2018 (“CCPA”).  In addition to the foregoing, if you are a resident of the State of California certain other privacy-related rights may apply to you in accordance with the CCPA, including the right to delete the personal information we have collected about you, and the right to opt-out of our sale of your Personal Information, as well as the right to know what Personal Information about you we have collected, whether your Personal Information was shared with third-parties in the preceding year and, if so, what categories of Personal Information were shared, as well as the categories of third parties with whom we shared that Personal Information.  Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under as a Covered User.

The California Privacy Rights Act (“CPRA”).  In addition to the foregoing, if you are a resident of the State of California, certain other privacy-related rights may apply to you in accordance with the CPRA, including the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, the right to correct personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to know how long we retain your sensitive and non-sensitive personal information, the right to know what sensitive personal information about you we have collected, whether your sensitive personal information was shared with third-parties in the preceding year and, if so, what categories of sensitive personal information were shared, as well as the categories of third parties with whom we shared that sensitive personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the CPRA as a California State resident.

Browser “Do Not Track” Signals. Most browsers contain a “do-not-track” setting. In general, when a “do-not-track” setting is active, the user’s browser notifies other websites that the user does not want her/his personal information and online behavior to be tracked and used, for example, for interest-based advertising.  As required by California Online Privacy Protection Act (“CalOPPA”), we are required to inform you that, as is the case with most websites, we do not honor or alter our behavior when a Site user has activated the “do-not-track” setting on her/his browser; provided, however, that you may have certain rights with respect to the use of automated technologies to deliver targeted advertising to you, as well as to create profiles about you using your personal information.

2. Your Colorado Privacy Rights

If you are a resident of the State of Colorado, certain privacy-related rights may apply to you in accordance with the Colorado Privacy Act (“CPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the CPA as a Colorado State resident.

3. Your Connecticut Privacy Rights

If you are a resident of the State of Connecticut, certain privacy-related rights may apply to you in accordance with the Connecticut Data Privacy Act (“CTDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the CTDPA as a Connecticut State resident.

4. Your Delaware Privacy Rights

If you are a resident of the State of Delaware, certain privacy-related rights may apply to you in accordance with the Delaware Personal Data Privacy Act (“DPDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the DPDPA as a Delaware State resident.

5. Your Iowa Privacy Rights

If you are a resident of the State of Iowa, certain privacy-related rights may apply to you in accordance with the Iowa Data Protection Act (“IDPA”), including the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the IDPA as an Iowa State resident.

6. Your Montana Privacy Rights

If you are a resident of the State of Montana, certain privacy-related rights may apply to you in accordance with the Montana Consumer Data Privacy Act (“MCDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the MCDPA as a Montana State resident.

7. Your Nebraska Privacy Rights

If you are a resident of the State of Nebraska, certain privacy-related rights may apply to you in accordance with the Nebraska Data Privacy Act (“NDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the NDPA as a Nebraska State resident.

8. Your Nevada Privacy Rights

Nevada State residents have the right to submit opt-out requests to website operators instructing those website operators not to sell any “covered information” that the website operators have collected about Nevada State residents to any third party data broker(s). Covered information includes a consumer’s name, postal and email address, telephone number and Social Security Number, and includes the Information described below in the “Personal Information Collected” section.

If you are a resident of the State of Nevada and would like to opt-out from the sale of your personal information to any third party data broker, please e-mail us at: dataprotection@alexandani.com; or send us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

9. Your New Hampshire Privacy Rights

If you are a resident of the State of New Hampshire, certain privacy-related rights may apply to you in accordance with SB 255-FN (“NHDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the NHDPA as a New Hampshire State resident.

10. Your New Jersey Privacy Rights

If you are a resident of the State of New Jersey, certain privacy-related rights may apply to you in accordance with the New Jersey Privacy Act (“NJPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the NJPA as a New Jersey State resident.

11. Your Oregon Privacy Rights

If you are a resident of the State of Oregon, certain privacy-related rights may apply to you in accordance with the Oregon Consumer Privacy Act (“OCPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the OCPA as an Oregon State resident.

12. Your Tennessee Privacy Rights

If you are a resident of the State of Tennessee, certain privacy-related rights may apply to you in accordance with the Tennessee Information Protection Act ("TIPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the TIPA as a Tennessee State resident.

13. Your Texas Privacy Rights

If you are a resident of the State of Texas, certain privacy-related rights may apply to you in accordance with the Texas Data Privacy and Security Act (“TDPSA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the TDSPA as a Texas State resident.

14. Your Utah Privacy Rights

If you are a resident of the State of Utah, certain privacy-related rights may apply to you in accordance with the Utah Consumer Privacy Act (“UCPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the UCPA as a Utah State resident.

15. Your Virginia Privacy Rights

If you are a resident of the State of Virginia, certain privacy-related rights may apply to you in accordance with the Virginia Consumer Data Protection Act (“VCDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the VCDPA as a Virginia State resident.

Privacy Policy Quick Links

Below are links to key sections of our Privacy Policy:

Personal Information Collected

Use and Sharing of Personal Information

Non-Personal Information Collection and Use

SMS Communications Policy

Security of Your Personal Information

Children's Privacy

Opt-Out/Unsubscribe

Deleting, Modifying and Updating Your Information

Changes to this Privacy Policy

Contact Us

Privacy Provisions for Covered Users

Personal Information Collected

For the purposes of this Privacy Policy, “personal information” shall mean individually identifiable information from or about an individual. We collect personal information when you register for certain of the Site Offerings. The information that we may request when you attempt to access Site Offerings, may include, but is not limited to (for you or the individual whom you are purchasing  for where purchasing products): (a) full name; (b) mailing/billing address; (c) e-mail address; (d) telephone number; (e) credit/debit card information (where purchasing Products and/or Gift Cards); (f) birthdate; (g) resume (where applying for a Career Opportunity); and/or (h) any other information requested by us on the applicable registration Form. We may also collect your personal information when you otherwise agree to the terms of this Privacy Policy, but do not complete the applicable registration process in full.

 

For purposes of this Privacy Policy, items (e) and (g) in the preceding paragraph will be considered “Sensitive Information.”

Use and Sharing of Personal Information

Alex and Ani® will never sell, rent, exchange or barter your personal information to or with any third party for financial gain or marketing purposes. Where you register to access any of the Site Offerings, we use the personal information that you make available to personalize your experience with the Site, facilitate your purchase of Products/Gift Cards, facilitate the provision of the applicable Site Offerings to you and for verification purposes. You also agree that we may contact you at any time with updates and/or any other information that we may deem appropriate for you to receive in connection with your continued use of the Site Offerings, and to keep you informed of our other products and/or services, as well as third-party products and/or services, that we think may be of interest to you.

 

In addition, if you identify yourself to us by sending us an email or some other communication with questions or comments, we may use such information (including personal information) to respond to your questions or comments, and we may file your questions or comments for future reference.

The personal information that you submit to Alex and Ani® remains your property, but by making that personal information available to Alex and Ani®, you grant Alex and Ani® the right, subject to applicable state and federal law, to use that personal information to send you our Newsletter, Mobile Message Service messages (where we have obtained your requisite prior consent) and other communications that contain offers from Alex and Ani® and certain third party partners that Alex and Ani® believes may be of interest to you. If you wish to stop receiving future communications from us, please see the Opt-Out/Unsubscribe section below.

 

We may permit our third-party agents, service providers, vendors and subcontractors to access your personal information, but they are only permitted to do so in connection with performing services for us and/or to operate the Site Offerings. They are not authorized to use that personal information for their own benefit.

 

We may also supplement the information that we collect with information from other sources to assist us in evaluating and improving the Site Offerings, and to determine your preferences so that we can tailor the Site Offerings to your needs.

By submitting your personal information by and through the Site Offerings, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”) and applicable state do-not-call regulations.  As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing in accordance with the Rule and applicable state do-not-call regulations.

Where you provide “prior express consent” within the meaning of the Telephone Consumer Protection Act (47 USC § 227), and its implementing regulations adopted by the Federal Communications Commission (47 CFR § 64.1200), as amended from time-to-time (“TCPA”), you consent to receive telephone calls (including text alerts via SMS text messages) from Alex and Ani® delivered via automated technology, to the telephone number(s) that you provided.  Please note that you are not required to provide this consent in order to obtain access to the Site Offerings, and your consent simply allows Alex and Ani® to contact you via these means. Please be advised that by agreeing to this Privacy Policy, you are obligated to immediately inform us if and when the telephone number that you have previously provided to us changes.  Without limiting the foregoing, if you: (a) have your telephone number reassigned to another person or entity; (b) give up your telephone number so that it is no longer used by you; (c) port your telephone number to a landline or vice versa; or (d) otherwise stop using that telephone number for any reason (collectively “Phone Number Change”), you agree that you shall promptly notify Alex and Ani® of the Phone Number Change via e-mail at: dataprotection@alexandani.com , or by using one of the methods set forth in the “Contact Us” section below.

 

We reserve the right to release current or past personal information (including Sensitive Information): (i) in the event that we believe that the Site Offerings are being, or have been, used in violation of the Terms and Conditions, the rules applicable to any Promotion or to commit unlawful acts; (ii) if the information is subpoenaed; provided, however, that, where permitted by applicable law, we shall provide you with e-mail notice, and opportunity to challenge the subpoena, prior to disclosure of any personal information pursuant to a subpoena; (iii) if we are sold, merged or acquired (collectively, “M&A Transactions”) (including where we share your personal information in connection with the due diligence process associated with a potential M&A Transaction); or (iv) if we are the subject of bankruptcy proceedings; provided, however, that if we are involved in an M&A Transaction or bankruptcy proceeding, you will be notified via email and/or a prominent notice on the Site of any change in ownership or uses of your personal information, as well as any choices that you may have regarding your personal information.

 

Credit Card, Debit Card and Online Payment Transactions

Alex and Ani® utilizes third-party service providers to provide credit and debit card payment processing services, and Alex and Ani® utilizes Afterpay®, Amazon Pay®, Google Pay®, Klarna®, PayPal® and Shop Pay® (collectively, “Online Payment Accounts”) to process purchases, where users select one of those payment methods. If you choose to purchase Alex and Ani® Products and/or Gift Cards: (a) with a credit card or debit card, the credit or debit card information provided will be shared with our contracted third-party payment processing service provider(s); and (b) with an Online Payment Account, your purchase information will be shared with the applicable Online Payment Account. Alex and Ani® requires that its third-party payment processing service provider(s) has/have in place privacy policies and practices consistent with this Privacy Policy; provided, however, that we cannot guarantee the privacy practices of our third-party payment processing service provider(s) and/or Online Payment Account providers.

 

Afterpay® is a registered trademark of Afterpay US, Inc. and Afterpay US Services, LLC (“Afterpay”). Amazon Pay® is a registered trademark of Amazon.com, Inc. (“Amazon”). Google Pay® is a registered trademark of Google.  Klarna® is a registered trademark of Klarna Inc. (“Klarna”). PayPal® is a registered trademark of PayPal, Inc. (“PayPal”).  Shop Pay® is a registered trademark of Shopify, Inc. (“Shopify”).  Please be advised that Alex and Ani® is not in any way affiliated with Afterpay, Amazon, Google, Klarna, PayPal or Shopify, and the Site Offerings are not endorsed, administered or sponsored by any of those parties.

 

Social Media Websites and Interactive Services

If you engage in any interaction with Alex and Ani®, other users or any third party on any Social Media Pages or via the Interactive Services, you should be aware that: (a) the personal data that you submit by and through such Social Media Pages and/or Interactive Services, as applicable, can be read, collected and/or used by other users of these mobile applications/websites/services (depending on your privacy settings associated with your accounts with the applicable Social Media Websites), and could be used to send you unsolicited messages or otherwise to contact you without your consent or desire; and (b) where Alex and Ani® responds to any interaction on such Social Media Pages, your account name/handle may be viewable by any and all members/users of Alex and Ani’s® social media accounts.

 

We are not responsible for the personal data that you choose to submit on, or link to, any Social Media Pages or via the Interactive Services. The Social Media Pages operate independently from Alex and Ani®, and we are not responsible for such Social Media Pages’ interfaces or privacy or security practices. We encourage you to review the privacy policies and settings of the Social Media Pages with which you interact to help you understand those Social Media Pages’ privacy practices. If you have questions about the security and privacy settings of any Social Media Pages that you use, please refer to their applicable privacy notices or policies.

 

Non-Personal Information Collection and Use

 

IP Addresses/Browser Type

We may collect certain non-personally identifiable information about you when you visit many of the pages of the Site. This non-personally identifiable information includes, without limitation, the type of browser that you use (e.g., Safari, Chrome, Internet Explorer), your IP address, the type of operating system that you use (e.g., Windows or iOS) and the domain name of your Internet service provider (e.g., Verizon, AT&T). We use the non-personally identifiable information that we collect to improve the design and content of the Site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze Site usage, as well as to offer you products and services.

 

Cookies

When an end-user visits the Site, we send one (1) or more cookies and/or gif files (collectively, “Cookies”) to assign an anonymous, unique identifier to the applicable end-user’s computer or other device. A Cookie is a piece of data stored on your hard drive containing non-personally identifiable information about you. Cookies have many benefits to enhance your experience at the Site. To find out more about Cookies, please visit www.cookiecentral.com. We use Cookies to improve the quality of the Site Offerings, including for storing user preferences, improving ad selection and tracking Site-user trends (such as pages opened and length of stay at the Site).

Without limiting the foregoing, when you visit the Site, we may use both a session and a persistent Cookie. This Alex and Ani®-placed Cookie may contain information (such as a unique user ID) used to track your usage of the Site and in some cases, your e-mail address. Your e-mail address will be saved in this Alex and Ani®-placed Cookie only if you register with us. A Web beacon allows us to capture certain additional types of information about a visitor's actions on the Site, such as a visitor's Cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.

If you register with us, this Alex and Ani®-placed Cookie allows us to recognize you when you return to the Site and provides you with access to your account information. If you save your information on the Site or order from us, we may also use Cookies to monitor and maintain information about your use of the Site. If you have not saved your information on the Site or ordered from us, we may monitor and maintain information about your use of the Site in a manner that does not identify you.

The Site also uses Cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via e-mail or, where authorized, SMS.

We may use Flash Cookies (also known as Local Stored Objects) or other similar technologies. A Flash Cookie is a small data file placed on a computer using Adobe Flash technology that may be installed on your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. They help us improve the Site by measuring which areas are of greatest interest to visitors. We do not use Flash Cookies for marketing or behavioral targeting purposes. Flash Cookies are different from browser Cookies and the Cookie management tools provided by your browser will not remove Flash Cookies. You should learn how to manage privacy and storage settings for Flash Cookies. If you disable Flash Cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

 

Most Internet browsers are initially set up to accept Cookies, but you can reset your browser to refuse all Cookies or to indicate when a cookie is being sent. To disable and reject certain Cookies, follow the instructions associated with your Internet browser. Even in the case where a user rejects a Cookie, he or she may still use the Site; provided, however, that certain functions of the Site Offerings may be impaired or rendered inoperable if the use of Cookies is disabled. We reserve the right to retain Cookie data indefinitely.

 

Behavioral Tracking

Alex and Ani® and its third party partners may use Cookies, pixels and other tracking technology (collectively, “Tracking Technology”) in connection with the Site for purposes of tracking end-users’ activities (such as websites visited, advertisements selected and pages viewed) after they leave the Site.  Alex and Ani® and its third party partners may use this Tracking Technology to target applicable end-users with advertisements featuring Alex and Ani® products and services and third-party products and/or services that Alex and Ani® and/or its third party partners, as applicable, think may be of interest to applicable end-users. To opt out of this behavioral tracking, you can send an email to us at dataprotection@alexandani.com with an unsubscribe request.

Google®

Without limiting the foregoing, we may use the “Google Analytics®” tool on the Site, as same is made available by Google.  Google may collect some or all of the following information by and through the Google tracking technology: (a) city and country of the end-user; (b) device type (desktop, mobile, tablet, etc.); (c) browser type; (d) referring website, search engine or social media platform; (e) Site pages visited; (f) time spent on each page; (g) navigation path through the Site; (h) actions taken on the Site (clicks, downloads, form submissions, registrations, etc.); and (i) exit pages (collectively, “Google Data”).  Google shares Google Data with us.

We may combine Google Data with your personal information, and we and/or Google may use Google Data to serve you targeted ads after you leave the Site.  Google’s ability to use and share the Google Data and other information collected about your visits to (and use of) the Site is restricted by the Google Analytics® Terms of Service, available here, and the Google Privacy Policy, available here. You may learn more about how Google collects and processes data specifically in connection with these tools here. You may prevent your data from being tracked and/or used by Google by downloading and installing the Google Opt-out Browser Add-on, available here.

Meta®/Facebook®
We may also use a web analysis tool called Meta Ads®, as made available by Meta.  Meta may collect some or all of the following information by and through the Meta Ads® tracking technology: (a) traffic data from Facebook® users who visit the Site; (b) demographic information of Facebook® users who visit the Site; (c) actions taken on the Site (clicks, downloads, form submissions, registrations, etc.); (d) attribution for purposes of Facebook® ad conversion; and (e) click-through rates from the Site (collectively, “Meta Ads® Data”).  Meta shares the Meta Ads® Data with us.

We may combine Meta Ads® Data with your personal information, and we and/or Meta may use that Meta Ads® Data to serve you targeted ads after you leave the Site.  Information pertaining to Meta’s use of Meta Ads® Data and Facebook’s® privacy policy can be found here.

Microsoft®/Bing®
We may also use web analysis tools under the Bing Ads® and Clarity® brands, as made available by Microsoft, Inc. (“Microsoft”).  Microsoft may collect some or all of the following information by and through the Microsoft tracking technology: (a) city and country of the user; (b) device type (desktop, mobile, tablet, etc.); (c) browser type; (d) referring website, search engine or social media platform; (e) Site pages visited; (f) time spent on each page; (g) navigation path through the Site; (h) actions taken on the Site (clicks, downloads, form submissions, registrations, etc.); and (i) exit pages (collectively, “Microsoft Data”).  Microsoft shares Microsoft Data with us.

We may combine Microsoft Data with your personal information, and we and/or Microsoft may use that Microsoft Data to serve you targeted ads after you leave the Site.  You can opt out of Bing Ads interest-based ads by following their instructions here.

Retention.com®
We may also use web analysis tools under the Retention.com® brand, as made available by GetEmails, LLC d/b/a Retention.com (“Retention.com”).  Retention.com may collect some or all of the following information by and through the Retention.com tracking technology: (a) first and last name, email address and telephone number; (b) device type (desktop, mobile, tablet, etc.); (c) browser type; (d) referring website, search engine or social media platform; (e) Site pages visited; (f) time spent on each page; (g) navigation path through the Site; (h) actions taken on the Site (clicks, downloads, form submissions, registrations, etc.); (i) actions taken with respect to email received, such as whether you receive, open and/or respond to same; and (j) exit pages (collectively, “Retention.com Data”).  Retention.com shares Retention.com Data with us.

We may combine Retention.com Data with your personal information, and we and/or Retention.com may use that Retention.com Data to serve you targeted ads after you leave the Site.  You can opt out of Retention.com interest-based ads by following their instructions here.

Northbeam®
We may also use a multi-touch attribution web analysis tool called Northbeam MTA®, as made available by North Beam, Inc. (“Northbeam”).  Northbeam may collect some or all of the following information by and through the Northbeam MTA® tracking technology: (a) city and country of the user; (b) device type (desktop, mobile, tablet, etc.); (c) browser type; (d) referring website, search engine or social media platform; (e) Site pages visited; (f) time spent on each page; (g) navigation path through the Site; (h) actions taken on the Site (clicks, downloads, form submissions, registrations, etc.); and (i) exit pages (collectively, “Northbeam MTA® Data”).  Northbeam shares the Northbeam MTA® Data with us.

We may combine Northbeam MTA® Data with your personal information, and we and/or Northbeam may use that Northbeam MTA® Data to serve you targeted ads after you leave the Site.  Information pertaining to Northbeam’s use of Northbeam MTA® Data and how to manage your Northbeam privacy preferences can be found here.

Elevar®
We may also use a server-side web analysis tool marketed under the Elevar® brand, as made available by Elevar, LLC (“Elevar”).  Elevar may collect some or all of the following information by and through the Elevar server-side tracking technology: (a) city and country of the user; (b) device type (desktop, mobile, tablet, etc.); (c) browser type; (d) referring website, search engine or social media platform; (e) Site pages visited; (f) time spent on each page; (g) navigation path through the Site; (h) actions taken on the Site (clicks, downloads, form submissions, registrations, etc.); and (i) exit pages (collectively, “Elevar Data”).  Elevar shares the Elevar Data with us.

We may combine Elevar Data with your personal information, and we and/or Elevar may use that Elevar Data to serve you targeted ads after you leave the Site.  You can opt out of Elevar’s tracking by following their instructions here.

General Do Not Track

In general, end-users may be able to disable some, but not all, of this tracking activity by utilizing the “Do Not Track” setting or similar options within most major Internet browsers.  We do not honor or alter our behavior when an end-user has activated the “do-not-track” setting on her/his browser.  In addition, end-users may be able to opt-out of this form of tracking utilizing the options made available by the Network Advertising Initiative or Digital Advertising Alliance.  To the greatest extent permissible under applicable law, we are not responsible for the tracking practices of third-parties in connection with the Site.

Cross Device Tracking

Alex and Ani® tracks end-users’ use of the Site Offerings across various devices, including the end-user’s personal computer and mobile device, in order to optimize and personalize the end-user’s Site Offerings experience. Alex and Ani® may collect certain of the end-user’s personal information across various devices.

Geolocation Tracking

Alex and Ani® does not use geolocation technology to track users’ locations; provided, however, that our retail store-specific services, such as find-an-item, require a zip code to function.

Aggregate Data

Alex and Ani® reserves the right to transfer and/or sell aggregate or group data about users of the Site Offerings for lawful purposes. Aggregate or group data is data that describes the demographics, usage or other characteristics of Site Offerings users as a group, without disclosing personally identifiable information.

Live Chat/Chat Bots

Alex and Ani® utilizes third-party service providers to provide live chat and automated chat services (collectively, “Chat”) to users on the Site.  These third party Chat service providers, including Kustomer, LLC (“Kustomer”), may collect and/or store the following information: (a) content of the Chat conversations; (b) the time spent during each Chat session; (c) the number of Chat interactions; (d) the Site pages visited during each Chat session; (e) ratings and feedback provided by users after Chat sessions; and (f) any expression of interest and/or intent with respect to obtaining the Site Offerings (collectively, “Chat-Related Data”).  Kustomer and other third-party Chat service providers will share the Chat-Related Data with Alex and Ani®; provided, however, that these third-party Chat service providers are not permitted to utilize or share Chat-Related Data (including user personal information collected via Chat conversations) for any purpose other than: (i) to provide the Chat services on the Site; and (ii) to assist Alex and Ani® with its marketing and customer service functionality associated with the Chat services.  Please see our “Privacy Provisions for Covered users” below for details regarding our use and sharing of personal information.

SMS Communications Policy

When you opt-in to our Mobile Message Service, we will send you an SMS message to confirm your signup.

You can cancel this service at any time. Just text "STOP" to 35706 or clicking the unsubscribe link (where available) in any Mobile Message Service text message. After you send the message "STOP" to us, we will send you a reply message to confirm that you have been unsubscribed.  After this, you will no longer receive messages from us. If you want to join our Mobile Message Service again, just sign up as you did the first time, and we will start sending messages to you again. If at any time you forget what keywords are supported, just text "HELP" to 35706. After you send the message "HELP" to us, we will respond with instructions on how to use our service as well as how to unsubscribe.

As always, Message and Data Rates May Apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. For all questions about the services provided through use of this short code, you can send an email to us at: dataprotection@alexandani.com.

We are able to deliver messages to the following mobile phone carriers:

Major Carriers: AT&T, Verizon Wireless, Sprint, T-Mobile

Minor Carriers: Aerialink, Alaska Communications Systems (ACS), Altice Mobile, ASTAC, AT&T, Atlantic Tele-Network International (ATNI), bandwidth.com (includes Republic Wireless), Bell (including NorthernTel, Solo Mobile, and Telebec), Blue Wireless, Bluegrass Cellular, Boost Mobile, Brightlink, C Spire Wireless (aka Cellular South), C&W Guernsey, Carolina West Wireless, Cellcom, Cellular One of N.E. Arizona, Chariton Valley Cellular, Chat Mobility, Copper Valley Telecom, Cordova, Cross Wireless, Digital Communications Consulting, Duet Wireless, East Kentucky Network (Appalachian Wireless), Enflick, Everything Everywhere, Fido, Freedom Mobile, GCI Communications, Google Voice, Illinois Valley Cellular, Indigo Wireless, Inland Cellular, Inteliquent, James Valley Cellular (JVC), Limitless Mobile, Manx Telecom, MetroPCS, MTA Wireless/Matanuska Kenai, MTPCS Cellular One (Cellone Nation), MTS, Nemont CDMA, Nemont US UMTS, Nex Tech Communications, Northwest Missouri Cellular, O2, Orange, Panhandle Wireless, Pine Belt, Pine Cellular, Pioneer Cellular, Rogers, Rural Independent Network Alliance (RINA), SaskTel, Shelcomm, SouthernLINC, Sprint, Standing Rock Telecom, T-Mobile, T-Mobile USA, Telnyx, Telus (including Koodo Mobile and Public Mobile), TextMe, Three, Thumb Cellular, Triangle Wireless, Truphone, Union Telephone, United States Cellular Corp, United Wireless, US Cellular, Verizon Wireless, Viaero Wireless, Videotron, Virgin Mobile, Vodafone, West Central Wireless, Wind.

Third-Party Websites

This Site may contain links to third-party owned and/or operated websites including, without limitation, the Social Media Websites.  Alex and Ani® is not responsible for the privacy practices or the content of such websites. In some cases, you may be able to make a purchase through one of these third-party websites. In these instances, you may be required to provide certain information, such as a credit card number, to register or complete a transaction at such website. These third-party websites have separate privacy and data collection practices and Alex and Ani® does not have any responsibility or liability relating to them.

Security of Your Personal Information

We endeavor to safeguard and protect our end-users’ personal information. When end-users make personal information available to us, their personal information is protected both online and offline (to the extent that we maintain any personal information offline). The privacy of your personal information is very important to us. When our registration process asks end-users to submit sensitive personal information (if any), and when we transmit such sensitive information, that information is encrypted and is protected with advanced TLS (Transport Layer Security).

Access to your personal information is strictly limited, and we take reasonable measures to ensure that your personal information is not accessible to the public. The servers that we store personal information in are kept in a secure physical environment. We also have security measures in place to protect the loss, misuse and alteration of personal information under our control. Please be advised, however, that while we take every reasonable precaution available to protect your data, no storage facility, technology, software, security protocols or data transmission over the Internet can be guaranteed to be 100% secure. Computer hackers that circumvent our security measures may gain access to certain portions of your personal information, and technological bugs, errors and glitches may cause inadvertent disclosures of your personal information; provided, however, that any attempt to breach the security of the network, our servers, databases or other hardware or software constitutes a crime punishable by law. For the reasons mentioned above, we cannot warrant that your personal information will be absolutely secure. Any transmission of data at or through the Site is at your own risk.

 

All of our end-users’ personal information, not just the sensitive information mentioned above, is restricted in our offices. Only employees or third party agents who need the personal information to perform a specific job are granted access to personal information. Our employees are dedicated to ensuring the security and privacy of all user personal information. Employees not adhering to our firm policies are subject to disciplinary action. In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your personal information. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.

Children’s Privacy

Visitors under eighteen (18) years of age are not permitted to use and/or submit their personal information at the Site.  Alex and Ani® does not knowingly solicit or collect information from visitors under eighteen (18) years of age.

If you are a parent or a guardian, you are responsible for exercising supervision over your children’s online activities. If you are the parent or guardian of a child under the age of eighteen (18) and you believe that your child has submitted personal information by and through the Site without your authorization, please contact us at: dataprotection@alexandani.com.

Opt-Out/Unsubscribe

To opt-out of receiving the Newsletter or any other e-mail communications from us, you can follow the instructions at the end of the applicable e-mail message or e-mail us at: dataprotection@alexandani.com.

 

To opt-out of receiving SMS text messages from us, you can: (i) text “STOP” to 35706; or (b) e-mail us at: dataprotection@alexandani.com.

Notwithstanding the foregoing, we may continue to contact you for the purpose of communicating information relating to your request for Site Offerings, as well as to respond to any inquiry or request made by you. To opt-out of receiving Site Offerings-related and inquiry response-related messages from Alex and Ani®, you must cease requesting and/or utilizing the Site Offerings and cease submitting inquiries to Alex and Ani®, as applicable.

Deleting, Modifying and Updating Your Information

At your request, we will: (a) inform you of what personal information we have on file for you; (b) amend the personal information that we have on file for you; and/or (c) remove personal information that you have provided to us, or that we have collected. You may do so by e-mailing us at: dataprotection@alexandani.com.

We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and, to the extent permitted by applicable law, we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others or would be extremely impractical (for instance, requests concerning information residing on backup tapes).

Please be advised that deleting your personal information may terminate your access to certain of the Site Offerings. If you wish to continue using the full complement of Site Offerings, you may not be able to delete all of the personal information that we have on file for you.

Please be further advised that, after you delete your personal information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.

 

Transfer of Personal Information Internationally

If you are visiting the Site from a country other than the country in which our servers are located, your communications with us may result in the transfer of information across international boundaries. By visiting the Site and/or otherwise communicating electronically with us, you consent to such transfers.  Even if your jurisdiction does not have the same privacy laws as the jurisdiction where our servers are located, we will treat your information as subject to the protections described in this Privacy Policy.

 

Changes to this Privacy Policy

Alex and Ani® reserves the right to change or update this Privacy Policy at any time by posting a notice on the Site that we are changing our Privacy Policy. If the manner in which we use personal information changes, Alex and Ani® will notify end-users by: (a) sending the modified policy to our end-users via email; and/or (b) by any other reasonable means acceptable under applicable state and federal law. You will have a choice as to whether or not we use your information in this different manner and we will only use your information in this different manner where you opt-in to such use.

 

Contact Us

If you have any questions about this Privacy Policy, please e-mail us at: dataprotection@alexandani.com or send us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

Privacy Provisions for Covered Users

These Privacy Provisions for Covered Users (“Provisions”) supplement, and do not limit in any way, the Privacy Policy set forth above.  These Provisions apply solely to residents of the States of California, Delaware, Iowa, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia (collectively, “Covered Users”).  We adopt these Provisions in compliance with the CCPA, CPRA, CPA, CTDPA, DPDPA, IDPA, MCDPA, NDPA, NHDPA , NJPA, OCPA,  VCDPA, TIPA, TDPSA, UCPA and VCDPA (collectively, “Applicable State Laws”).  Any terms defined in Applicable State Laws have the same meaning when used in these Provisions.  Users with disabilities who wish to access these Provisions in an alternative format can contact us by emailing us at: dataprotection@alexandani.com; calling us at: 1-877-219-2241 or sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956. 

Categories of Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Covered User or device (“personal information”). In particular, we have collected the following categories of personal information from Covered Users within the last twelve (12) months:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, telephone number, or other similar identifiers.	YES
B. Personal information categories listed in Applicable State Laws.	A name, signature, Social Security number, physical characteristics or description, postal address, telephone number, passport number, driver's license or State identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	YES
C. Protected classification characteristics under Applicable State Laws or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	YES
F. Internet or other similar network activity.	Browsing history, search history, information on a Covered User's interaction with a website, application or advertisement.	YES
I. Professional or employment-related information.	Current or past job history or performance evaluations.	YES
L. Sensitive Personal Information.	A Social Security number, driver’s license number, state identification card number, or passport number. Account log-in information, financial account, or debit or credit card number used in combination with any required security code, access code, password, or log-in credentials necessary to access an account. Health information/medical diagnoses. Precise geolocation, racial or ethnic origin, religious or philosophical beliefs, or union membership. The contents of a consumer’s U.S. mail, electronic mail, or text messages unless the business is the intended recipient, and a consumer’s genetic data.	YES

 

Personal information does not include:

• Publicly available information from government records.
• De-identified or aggregated Covered User information.
• Information excluded from the scope of Applicable State Laws, such as:
• health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; and
• personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of sources (with the specific categories of personal information indicated in parenthesis):

• Directly from our Covered Users. For example, from online registration forms that our Covered Users submit to us related to the products and/or services that we offer by and through the Site and/or provided through the course of employment and/or through job application. (Categories A, B, C, I and L)
• Indirectly from our Covered Users. For example, through information we collect from our Covered Users in the course of providing our products and/or services to them. (Categories A, B and F)
• Directly and indirectly from activity on the Site. This includes the type of browser that you use (e.g., Safari, Chrome, Internet Explorer), your IP address, the type of operating system that you use (e.g., Windows or iOS) and the domain name of your Internet Service Provider.  In addition, we obtain certain Site usage details and analytics as same are collected automatically by us and our third party partners such as Google. (Category F)
• From third-parties that interact with us in connection with the products and/or services that we offer to our Covered Users. For example, third party entities that assist us in sending direct and electronic mail, removing duplicate information from Covered User lists, analyzing data and providing marketing analysis. (Categories A, B and C)

Retention of Personal Information and Sensitive Personal Information

We retain all categories of your personal information and sensitive personal information (including the information set forth in the “Personal Information Collected” section above) that we collect for the maximum period permitted by applicable law. We may also use certain criteria to determine whether and when to delete certain categories of collected personal and sensitive personal information including:

• Date of collection.
• Frequency of consumer interaction with us.
• Last interaction the consumer had with us.
• Whether the purpose of collection has been completed.

 

Notice of Financial Incentive

The JEWELRY LOVE CLUB, Alex and Ani’s® loyalty program (the “Program”), is offered by Alex and Ani® to customers that make purchases on the Site, as well as to potential customers. Alex and Ani® offers certain perks and privileges to users who join the Program ("Members”).  As Members spend money on Alex and Ani® Products, and complete certain designated activities, they earn points for each eligible dollar spent (“Points”), and attain various tiers of Program membership based on Points earned (“Tiers”). Points can be exchanged for eligible Alex and Ani® Products.

In order to become a Member of the Program, you must submit the following information on the registration form made available on the Program page of the Site: (a) first name; (b) last name; and (c) email address.  Alex and Ani® uses this personal information to improve its Products, services and customer experiences.  Program Membership is optional and you may cease using it at any time.  Members may continue to use their Points after they cease using their Memberships.

The value of the consumer personal information provided in order to become a Member of the Program is based upon our reasonable, but sole, determination of the estimated value of such information.  We calculate this value by considering, without limitation, estimates regarding anticipated revenue that we may generate from such information, anticipated expenses which may be incurred in the collection, storage, use and sharing of such information in the operation of our business, and other relevant factors, as permitted under Applicable State Laws (“Valuation Criteria”).  Using the Valuation Criteria, we estimate the value of personal information we request from Program Members, in part, by comparing the amount spent by Program Members to similarly situated customers who do not participate in the Program over a twelve (12) month period.

Alex and Ani® also offers users a discount that can be applied to future purchases on the Site where users register to receive the Alex and Ani® Newsletter.  In order to register to receive the Newsletter, you must submit your: (i) birth month; (ii) birth date; and (iii) email address.  Alex and Ani® uses this personal information to contact you regarding your use of the Site, our Products and related offerings.  Registering for the Newsletter is optional.  Once you register for the Newsletter, you may opt out at any time by utilizing the unsubscribe link each Newsletter email, or by sending an email to dataprotection@alexandani.com.  Users may continue to use their discount after opting out of the Newsletter.

The value of the consumer personal information provided in order to register for the Newsletter is based upon our reasonable, but sole, determination of the estimated value of such information.  We calculate this value by considering, without limitation, the relevant Valuation Criteria.  Using the Valuation Criteria, we estimate the value of personal information we request to register for the Newsletter by multiplying the discount by the average purchase price of Alex and Ani® Products.

Use of Personal Information

We may use or disclose the personal information that we collect (including: (a) your full name; (b) your mailing/billing address; (c) your e-mail address; (d) your telephone number; (e) your credit/debit card information (where purchasing Products and/or Gift Cards); and (f) your resume (where applying for a Career Opportunity)) for one or more of the following business purposes (with the specific categories of personal information indicated in parenthesis):

• To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information in connection with your request for information regarding the products and/or services featured on the Site, we will use that personal information to better provide you with the requested information. (Categories A, B, C, I and L)
• To provide you with information, products or services that you request from us. (Categories A, B, C, F, I and L)
• To create, maintain, customize and secure your account with us. (Categories A, B, C, F, I and L)
• To provide you with e-mail, direct mail and telemarketing messages concerning certain Alex and Ani® products and/or services, as well as third-party products and/or services, that we believe may be of interest to you. (Categories A, B, C and F)
• To deliver relevant Site content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. (Categories A, B, C and F)
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including the Site’s Terms and Conditions. (Categories A, B, C, F, I and L)
• To carry out operations associated with, or your employment and/or job application submitted to, us. (Categories A, B, C, I and L)
• To improve the Site and better present its contents to you. (Categories A, B, C, F and L)
• For customer service purposes and to respond to inquiries from you. (Categories A, B, C, F, I and L)

• To communicate with you during and following your Chat conversations with us and our third party Chat service providers. (Categories A, B, C, F and L)
• For testing, research, analysis and product development. (Categories A, B, C, F and L)

• As necessary or appropriate to protect our rights, property or safety, and that of our clients or others. (Categories A, B, C, F, I and L)
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. (Categories A, B, C, F, I and L)
• As described to you when collecting your personal information or as otherwise set forth in Applicable Privacy Laws. (Categories A, B, C, F, I and L)
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us is among the assets transferred. (Categories A, B, C, F, I and L)

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated or incompatible purposes without providing you with notice.

Sharing Personal Information

Subject to your right to opt-out of such sharing/sale, we may share your personal information from Categories A, B, C, I, F and L (including: (a) name; (b) e-mail address; (c) mailing address; and/or (d) telephone number) with third parties for the business purposes set forth above.  

When we disclose personal information to a third party service provider or other entity, we enter into a contractual relationship that describes the purpose for which such third party may use the personal information and requires that third party to both keep the personal information confidential and not use it for any purpose other than the performance of its services under the applicable contract. 

Please note, we do not collect information from Covered Users that we actually know are less than eighteen (18) years of age and we do not share or sell the personal information of any Covered users, regardless of age. Without limiting the foregoing, we have not shared or sold the personal information of Covered Users that we actually know are less than sixteen (16) years of age in the preceding twelve (12) months other than for the business purposes listed above.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose: 

Category A       Identifiers.
Category B       Personal information categories listed in Applicable State Law.
Category C       Protected classification characteristics under Applicable State Laws or federal law.
Category I         Professional or employment-related information (but only for facilitating the relationship                               with Covered User job applicants and employees).
Category F        Internet or other similar network activity.
Category L        Sensitive Personal Information (but only to facilitate the purchase and delivery of                                             Products and/or Gift Cards).

We disclose your personal information (including: (a) your full name; (b) your mailing/billing address; (c) your e-mail address; (d) your telephone number; (e) your credit/debit card information (where purchasing Products and/or Gift Cards); and (f) your resume (where applying for a Career Opportunity)) for a business purpose to the following categories of third parties (with the specific categories of personal information indicated in parenthesis):

• Our affiliates. (Categories A, B, C, I, F and L)
• Service providers. (Categories A, B, C, I, F and L)
• Third parties to whom you authorize us to disclose your personal information in connection with the products and/or services that we provide to you. (Categories A, B, C, I, F and L)

In the preceding twelve (12) months, we have not sold any personal information to third parties. 

Your Rights and Choices

Applicable Privacy Laws provide Covered Users with specific rights regarding their personal information. This section describes your rights under Applicable Privacy Laws and explains how to exercise those rights.

Opt-Out from the Sale of Your Personal Information

You have the right to opt-out of our sale of your personal information to third parties.  To exercise your right to opt-out of our sale of your personal information to third parties, please submit a verifiable Covered User request to us by either:

• Clicking here
• Emailing us at: dataprotection@alexandani.com; or 
• Sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

We endeavor to act on all opt-out requests as soon as practicable, but in all cases within fifteen (15) days of the receipt of your request.

Opt-Out from the Sharing of Your Personal Information 

You have the right to opt-out of our sharing your personal information with third parties. To exercise your right to opt-out of our sharing your personal information with third parties, please submit a verifiable Covered User request to us by either:

• Clicking Here
• Emailing us at: dataprotection@alexandani.com; or
• Sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

We endeavor to act on all opt-out requests as soon as practicable, but in all cases within fifteen (15) business days of the receipt of your request. Subject to the aforementioned fifteen (15) business day period, where we receive and confirm your verifiable opt-out request, we will cease sharing your Personal Information with third parties.

Opt-Out from the Use and/or Sharing of Your Sensitive Personal Information

You have the right to limit our use of your sensitive personal information, including any sensitive information from Category B (Personal information categories established by Applicable State Laws), Category C (Protected classification characteristics under Applicable State Laws or federal law), Category I (Professional or employment-related information) and/or Category L (Sensitive Personal information), to those uses which: (i) are necessary to perform the services or provide the goods requested by you; (ii) help us to ensure security and integrity of your personal information to the extent the use of your sensitive personal information is reasonably necessary and proportionate for these purposes; (iii) are short-term, transient uses including, but not limited to, non-personalized advertising shown as part of your then-current interaction with the Site, provided that your personal information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside the then-current interaction with the Site; (iv) involve performing services on behalf of Alex and Ani®, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of Alex and Ani®; and (v) include activities to verify or maintain the quality or safety of a service or device that is owned by, manufactured by, manufactured for, or controlled by, Alex and Ani®, and to improve, upgrade, or enhance the service or device that is owned by, manufactured by, manufactured for, or controlled by, Alex and Ani®.

You also have the right opt-out of our sharing your sensitive personal information with third parties, including any sensitive information from Category B (Personal information categories established by Applicable State Laws), Category C (Protected classification characteristics under Applicable State Laws or federal law), Category I (Professional or employment-related information) and/or Category L (Sensitive Personal information).

To exercise your right to limit our use of your sensitive personal information and/or opt-out of our sharing your sensitive personal information with third parties, please submit a verifiable Covered User request to us by either:

• Clicking Here
• Emailing us at: dataprotection@alexandani.com; or
• Sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

We endeavor to act on all such requests as soon as practicable, but in all cases within fifteen (15) business days of the receipt of your request.  Subject to the aforementioned fifteen (15) business day period, where we receive and confirm your verifiable opt-out request, we will cease using your Sensitive Personal Information/sharing your Sensitive Personal Information with third parties (and direct our service providers and contractors to do the same).

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable Covered User request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we have shared that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
• sales, identifying the personal information categories that each category of recipient purchased; and
• disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable Covered User request, we will delete (and direct our service providers, contractors and third parties to whom we shared your personal information, to delete) your personal information from our (their) records, unless an exception applies; provided, however, that in some cases, strictly for regulatory compliance purposes and to better evidence/honor opt-out/unsubscribe requests (and for no other purposes), we may retain certain items of your personal information on a de-identified and aggregated basis in such a manner that the data no longer identifies you.  

We may deny your deletion request if retaining the information is necessary for us or our service providers, contractors and third parties to whom we sold/shared your personal information, to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our obligations in connection with our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech rights, ensure the right of another Covered User to exercise her/his free speech rights or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, but only if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with Covered User expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Right to Request Correction of Inaccurate Personal or Sensitive Personal Information

You have the right to request correction of inaccurate personal and/or sensitive personal information that we collect. Upon receiving a verifiable consumer request for correction, we will make commercially reasonable efforts to correct information identified as inaccurate.  Where we correct inaccurate personal and/or sensitive personal information, we shall instruct all service providers and/or contractors that maintain such personal and/or sensitive personal information in the course of providing services to us to make the necessary corrections in their respective systems.

Exercising Access, Data Portability, Right to Correct and Deletion Rights

To exercise your access, data portability, right to correct and/or deletion rights described above, please submit a verifiable Covered User request to us by either:

• Clicking here
• Emailing us at: dataprotection@alexandani.com; or 
• Sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

The verifiable Covered User request must:

• Provide sufficient information that allows us to reasonably verify that you are: (1) the person about whom we collected personal information; or (2) an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.  Making a verifiable Covered User request does not require that you create an account with us.  We will only use personal information provided in a verifiable Covered User request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to all verifiable Covered User requests within forty-five (45) days of the receipt thereof.  If we require more time (up to an additional forty-five (45) days), we will inform you of the reason and extension period in writing.  We will deliver our written response by mail or electronically, at your option.  Any disclosures that we provide will only cover the twelve (12) month period preceding the receipt of your verifiable request.  The response that we provide will also explain the reasons that we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable Covered User request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

If we deny any Covered User access/right to know, data portability, right to correct and/or deletion rights request, you may submit an appeal of our decision within thirty (30) days of your receipt of our notice of denial by e-mailing us at: dataprotection@alexandani.com; or sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

Right to Opt-Out of Profiling

You have the right to opt-out from any Profiling that may be conducted by Alex and Ani®.  For purposes of these Provisions, "Profiling" means any form of automated processing performed on your personal data to evaluate, analyze or predict personal aspects related to you or your economic situation, health, personal preferences, interests, reliability, behavior, location or movements. You have the right to opt-out of this Profiling. To exercise your right to opt-out of this Profiling, please submit a verifiable Covered User request to us by either:

• Clicking Here
• Emailing us at: dataprotection@alexandani.com; or
• Sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

We endeavor to act on all Profiling opt-out requests as soon as practicable, but in all cases within fifteen (15) days of the receipt of your request.

Right to Opt-Out of Targeted Advertising

You have the right to opt-out from Targeted Advertising conducted by Alex and Ani®.  For purposes of these Provisions, "Targeted Advertising” means displaying advertisements to you where the advertisements are selected based on personal data obtained from your activities over time and across nonaffiliated websites or online applications to predict your preferences or interests.  You have the right to opt-out from Targeted Advertising. To exercise your right to opt-out of our Targeted Advertising, please submit a verifiable Covered User request to us by either:

• Clicking Here
• Emailing us at: dataprotection@alexandani.com; or
• Sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

We endeavor to act on all Targeted Advertising opt-out requests as soon as practicable, but in all cases within fifteen (15) days of the receipt of your request.

Authorized Agents

Covered Users may permit an Authorized Agent to exercise any rights granted under Applicable State Laws as set forth above.   In order to utilize an Authorized Agent, you must provide the Authorized Agent with written permission from you to act on your behalf for these purposes.  When you use an Authorized Agent to submit a request to delete, request to correct or a request to know, we may require the Authorized Agent to provide proof that you gave the agent signed permission to submit the subject request.  We may also require you to do either of the following: (a) verify your own identity directly with us; or (b) directly confirm with us that you provided the Authorized Agent permission to submit the request. 

For California residents, only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable Covered User request related to your personal information.

Non-Discrimination

We will not discriminate against you for exercising any of your rights under Applicable State Laws. Unless permitted by Applicable State Laws, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services;
• Retaliate against any employee, job applicant or independent contractor; and/or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to these Privacy Provisions

We reserve the right to amend these Privacy Provisions in our discretion and at any time. When we make changes to these Privacy Provisions, we will notify you by email or through a notice on the Site’s homepage.

Contact Information

If you have any questions or comments about these Privacy Provisions, our Privacy Policy, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under Applicable State Laws, please do not hesitate to contact us by either:

• Emailing us at: dataprotection@alexandani.com; or
• Sending us U.S. Mail to: LMGL, LLC, Attn: Data Protection, 3 E Evergreen Rd., Suite 101 PMB 923, New City, NY 10956.

 

Mobile Terms of Service (Last updated: May 16, 2024)

The ALEX AND ANI mobile message service (the "Service") is operated by ALEX AND ANI (“ALEX AND ANI”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to ALEX AND ANI’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of ALEX AND ANI through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, product launches, abandoned cart, site browse abandonment, sales, special offers, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with ALEX AND ANI. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to 35706 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other ALEX AND ANI mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to 35706 or email customerservice@alexandani.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.